China's titanium dioxide export problems and solutions
Titanium dioxide is a very important raw material in industrial production. It is favored by many industries because of its good whiteness and superb coverage. It is widely used in the industrial fields of cosmetics, rubber, chemical fiber, ink printing, paper, plastics and coatings.
01 China's titanium dioxide industry export status
In recent years, titanium dioxide has experienced large fluctuations and the scale of exports has continued to expand. In 2009, China's titanium dioxide production capacity was 1.8 million tons, accounting for 27.69% of the world's titanium dioxide production capacity. By the end of 2016, China's titanium dioxide production capacity has reached 3.725 million tons, accounting for 44.35% of the world's total capacity. As the production capacity continues to increase, the corresponding export volume is also increasing. In 2011, China's export volume of titanium dioxide was only 380,000 tons, and by the end of 2016, the export volume reached more than 720,000 tons.
However, this phenomenon has shown short-term fluctuations in the last two years. According to customs data, China's export volume of titanium dioxide in 2012, 2013 and 2015 showed a negative growth in export volume and export value, but in 2014 and 2016, there was a sharp increase. This phenomenon is not too bad for China's titanium dioxide industry, which has sounded the alarm for the development of China's titanium dioxide industry. It can make China's titanium dioxide production enterprises reflect.
02 The main problems in the export of titanium dioxide in China
Insufficient raw material resources and high dependence on foreign countries
China's titanium resources are abundant, but domestic demand is also very large. China's largest titanium concentrate production area is concentrated in the Panxi area of Sichuan Province. The ore is mostly symbiotic with metals. Due to the separation of vanadium-titanium-iron separation technology and geographical conditions, mining and extraction It is difficult to meet the demand for domestic titanium raw materials. In 2016, China's titanium concentrate imports were 2,534,900 tons, a substantial increase of 37.24% year-on-year, and the external dependence was 38.85%, an increase of about 7 percentage points over the previous year.
Industry concentration is not high, scale effect is not obvious
Compared with the international market, China's titanium dioxide industry is not concentrated and lacks scale effect. In 2016, we conducted statistics on 39 full-process titanium dioxide production enterprises (three chlorination companies, 35 sulphuric acid companies, and one sulphuric acid chlorination company) that can maintain normal production in China. 259.72 million tons. The difference in scale will inevitably bring about the difference in cost. In addition, it will also lack the right to speak and bargain in the supply chain. It will also affect the research and development of new technologies, mergers and acquisitions, etc., which will adversely affect the export of titanium dioxide in China.
Exports are mainly low-end products, with price as the main competitive advantage
China's titanium dioxide exports are mainly based on sulfuric acid titanium dioxide. According to the statistics of the General Administration of Customs, the price of US titanium dioxide exported to China in 2016 was 2,408 US dollars / ton, which is 800 US dollars / ton higher than China's export price; the price of German titanium dioxide exported to China is 3,324 US dollars / ton, compared with China. The export price is nearly $1,700/ton higher; the price of Japanese titanium dioxide exported to China is $3,130/ton, which is nearly $1,500/ton higher than the Chinese export price. As a result, China's export of titanium dioxide is inevitably affected by the demand of the international market.
Product homogeneity is serious, lack of brand awareness
China's titanium dioxide export products are mostly low-end products, which is closely related to the serious homogenization of products and lack of brand awareness. First, the downstream applications of titanium dioxide include coatings, plastics, paper, ink, chemical fiber and cosmetics. Different fields have different quality requirements for titanium dioxide. For example, coatings value the hue, hiding power, whiteness and tinting strength of titanium dioxide. , oil absorption value and dispersion and dispersion stability; and titanium dioxide for plastics requires fine particles, dispersion and dispersion stability, heat resistance and light resistance; and most of the titanium dioxide enterprises in China currently produce general-purpose titanium dioxide, lacking special Specialized products, on the one hand, are limited by technology and production processes, and on the other hand, enterprises lack awareness of product differentiation.
Secondly, although China's titanium dioxide enterprises have a number of well-known brands, such as the “Snow Lotus” of Yanlilian Group and the “South-South” of Nanjing Titanium, these brands are mainly concentrated in large enterprises, and a large number of SMEs are in international transactions. Use the product model without a brand.
In addition, most of China's titanium dioxide exports are distributed by foreign traders or agents. This does not directly contact customers, and it is impossible to effectively understand customer needs and provide after-sales service. The management and maintenance of brands are even more difficult to talk about.
In response to the above problems, Xiao Bian believes that appropriate improvements should be made from the following aspects.
03 titanium dioxide export problem solution
Integration of upstream and downstream to solve raw material problems.
The scale and scale of the enterprise will increase the concentration of the industry.
High-end quality, specialization of varieties, broadening the application of titanium dioxide.
Product branding, differentiation, and transformation of export trade.
Resource conservation, environmental cleanliness, and improved production processes.